Reply drafts
AI writes a first draft from the customer’s history. Your person edits it and hits send.
The AI-powered platform for powersports dealers
Fire on all cylinders.
Use it as just your CRM next to the DMS you have, or run sales, service, parts, warranty and your website in one system. Built by a dealer. $99 per salesperson a month — techs free.
Keep your DMS if you like it. A real person sets it up with you.
Good morning, Jordan.
Here is what needs you first.
!Alex MorganNew lead · side-by-side · 4 min agoReply
✓Casey Brooks called backRecorded · scored 6 of 7Listen
AIYour week in service is readyBuilt by the assistant · 3 jobs waiting on partsOpen
- First response, timed
- Every call recorded
- AI that does the work
Where sales slip away
Three things that cost a store customers
- The web lead nobody answered.
- The special-order part nobody called about.
- The service customer still waiting on a quote.
In a 2026 mystery shop of 2,133 powersports dealers, only 47% answered a web shopper’s question. Just 13% offered an appointment.
Pied Piper PSI study, 2026, via Powersports BusinessCustomer lifetime value
A sale is the start of the customer. Lose them after delivery and you start over.
A rider’s first unit leads to years of gear, service, parts and the next unit, plus the friends they ride with. That is their lifetime value. When nobody calls after the sale, the service visit goes down the road and the next unit goes to whoever answered. Then the marketing budget pays to replace customers the store already had, and the store works harder every year just to stand still.
- The first unitWhere most stores stop counting.
- Gear and accessoriesHelmets, bags, lights, the first upgrades.
- The first serviceThe visit that decides if they come back.
- Parts, tires, maintenanceEvery season, for as long as they ride.
- The next unitUsually bought where they were looked after.
- Their riding buddiesWho they send your way, or don’t.
- 74%of owners who service at the dealership are likely to buy their next vehicle from the same place.Cox Automotive Service Industry Study, 2025 (auto)
- 54%of owners of vehicles two years old or newer went back to the selling dealer for service, down from 72% in 2023.Cox Automotive Service Industry Study, 2025 (auto)
- 45%of owners are unhappy with their dealership service, mostly over surprise costs and poor communication.Cox Automotive Service Industry Study, 2025 (auto)
What DealerRev doesOne customer record from the first hello through every service visit. Service-due reminders and service and parts suggestions land in your team’s queue, loyalty points and birthday bonuses run in the Club app, and every customer has an owner and a next step, so nobody falls out after the sale.
What comes next
AI is changing how stores sell. Get with it, or get left behind.
81% of dealer leaders say AI is here to stay.Cox Automotive dealer AI study, October 2025
If you don’t figure it out and put it to work, your competition will. DealerRev builds AI into the one system your whole store runs on, so your people use it every day without learning another tool. It’s built by auto and powersports dealers and people who love building software.
Follow-up
Follow up faster. Nobody slips through.
- Every rep’s queue puts the most overdue customer on top.
- One tap to call, text or email. The message is already drafted for the stage.
- AI rewrites it on request. Your person reads it and hits send.
- Every first response is timed, rep by rep.
When a lead goes unanswered
- 0minNew lead landsThe rep and managers see it right away.
- 60minStill no replyThe rep gets a nudge.
- 3hoursOverdueThe rep gets an overdue alert.
- 4hoursManagers are alertedNobody can say they didn’t know.
Visibility
See every lead, every call, every promise.
- First responseMedian minutes from a new lead to a person reaching out, for every rep.
- Answered in 15The share of leads answered within 15 and 60 minutes.
- On-time follow-upPromises kept on time, late or missed, rep by rep.
- Show rateAppointments set, shown and missed.
- Closing rateWon of closed, with the top lost reason.
- Call scoreEvery scored call, and who skips the ask.
Every morning The owner gets the store’s reply time, and the reps who need a hand are flagged and sorted to the top.
Calls and coaching
Hear every call. Coach the next one.
- Every call is recorded. Listen back, or join a live call.
- Managers score calls on seven parts, from the greeting to the next step.
- Clip the good ones and the misses for the team.
27% → 44% appointment set rate when reps asked for the appointment. They asked only 45% of the time.CallRevu 2026 analysis of 965,351 calls at 53 auto dealerships (vendor-reported)
Inbound call · 6:42Score 64
- Greeting
- Discovery
- Objections
- Asked for the visit
- Next step set
The assistant
Ask it anything. It does the work.
- Answers from your own records, with links to every one it used.
- Builds reports from plain English: counts, totals, rankings, trends.
- Takes you to the right screen.
- Prepares changes right in the chat. Nothing runs until you tap Approve.
- Never touches payments, refunds, voids, deletes, roles or consent.
Rank our salespeople by closing rate this month.
Here’s the report. It opens in the report builder.
Clear the open parts cart for Dov Anderson.
Cart 1042 has 2 lines. Clear it?
ApproveNot now
AI in the everyday work
AI does the busywork. Your people close.
Every reply read
When a customer writes back, AI sums it up and suggests the next step. Discounts, trade values and upset customers go straight to a person.
Overnight grading
Texts, emails and web chats are graded overnight, so managers start the day with the best and the misses.
The rule Nothing reaches a customer without a person. AI writes; your people decide.
Where the money is
Show the work. Answer fast.
41% of service customers said yes to more work with photos or video, vs 17% without.
J.D. Power, 2025 Aftermarket Service Index (auto service)Inspections with photos, approved from a text link.
64% of dealer service customers want photo or video proof. At mass-market dealers, 26% get it.
J.D. Power, 2026 Customer Service Index (auto dealers)Techs add photos. They go out with the quote.
Over 2x the approval odds for customers who got their inspection results by text.
J.D. Power, 2026 Aftermarket Service Index (auto service)Customers approve each line from a link.
50% more units from the same leads, on average, for powersports dealers who rose from the bottom to the top of Pied Piper’s lead-response scale.
Pied Piper PSI, 2026 (powersports; their analysis)Every lead gets an owner and a next step.
Auto figures are from car and truck service: a pattern, not a promise.
One record
One customer, every department.
One customer record, from the sales floor to the service desk, the parts counter and the warranty claim.
Sales
Every lead has an owner and a next step.
- See every deal by stage, from first hello to delivery.
- The Follow-up queue shows who to call next, worst first.
- Texts, email and web chat land in one inbox.
Service
Every job, from estimate to pickup.
- Techs do the inspection on the job, with photos.
- The customer approves each line from a text link.
- Find units due for service, reminders and recalls.
Parts
Every special order gets a phone call.
- Live price and stock from WPS, Parts Unlimited and Tucker.
- Order from a special order or P/O. Track it to the invoice.
- Know who is waiting on a part, and call when it lands.
Warranty
Every warranty claim, from repair order to paid.
- Start a claim from the repair order, with the 3 Cs and parts.
- Attach inspection photos. File in the OEM portal, then type its claim number back.
- See file-by dates and what each OEM still owes you.
Deals & F&I
One out-the-door number, start to finish.
- Desk the deal with one out-the-door price.
- Show a payment menu: protection bundles by term.
- Keep track of lender applications and funding.
Owner
Your store on one page each morning.
- Units delivered, gross and shop hours, on pace or not.
- See who is waiting on a reply and what is running late.
- Floorplan, cash, warranty owed and the month-end close.
Your call
Start with the piece you need.
Use DealerRev as just your CRM and keep the DMS you have. Turn on more departments whenever you want. You only pay for the people who use it.
- Keep your DMSJust the CRMFollow-up, one inbox for texts, calls and email, call recording and quotes. Your DMS keeps the deals, service and parts.
- Keep the restJust serviceThe service board, inspections with photos, approvals from a text link and the time clock.
- Keep the restJust partsThe parts counter, special orders and the WPS, Parts Unlimited and Tucker feed.
- When you’re readyThe whole storeSales, service, parts, warranty, deals and F&I and your website, on one customer record.
The whole store
Everything your store runs on.
- Follow-up and CRMWho to call next, worst first.
- One inboxTexts, calls, email and web chat.
- Call recording and coachingRecordings, call scores and clips.
- AI assistantAnswers, reports and changes you approve.
- Desking and F&I menuOffers signed from a link.
- Inspections with photosApproved from a text link.
- Service board and time clockJobs, bays, tech hours.
- Parts counter and special ordersQuote, text, take payment.
- Distributor parts feedWPS, Parts Unlimited and Tucker.
- Warranty claimsFrom repair order to paid.
- Website and inventory feedsFacebook, CycleTrader, Google.
- Customer app: the ClubUnits, service history, quotes, points.
- QR hang tags and ride waiversWaivers signed on a phone.
- Owner money viewGross, cash, floorplan, month-end.
- Runs on your phoneAdd it to your home screen.
Pricing
Pay for the people who sell. Techs are free.
$99per revenue seat, per month
Billed monthly. Monthly plans run month to month.
Technicians and support staff are free.
| Revenue seats | Per month |
|---|---|
| 3 seats | $297 |
| 8 seats | $792 |
| 15 seats | $1,485 |
Who counts as a revenue seat
Owners, GMs, managers, salespeople, service advisors, parts counter staff and F&I. We confirm your list with you. Using just the CRM? You only pay for the people who sell.
Included
- Sales, service, warranty, parts, deals and F&I, and owner tools
- The AI features, with a monthly AI allowance
- Setup with a real person on our team
Extra
- Phone: texts and calls billed by use, 2¢ a text and 4¢ a call minute
- AI use past your monthly allowance, billed by use
- Dealer website, with hosting: $500 a month
- Club: ask us
Want to try it first?
Switching
Keep your DMS, or switch it all.
Moving just your CRMYour DMS stays where it is. Your customers and units come over, and your team works its follow-up in DealerRev.
Moving everythingKeep your old system running until you’re sure.
- 1ExportCustomers, units, parts, open leads and service history, from the system you have.
- 2PreviewSee every record before anything saves.
- 3Save or undoWrong column? Undo the import and try again.
- 4Go liveA real person on our team does it with you.
Coming from
- LightspeedWarranty and parts ordering move too. Credit apps stay in your lender portals; OEM claims are still submitted in the OEM’s portal.
- DX1Warranty and parts ordering move too. Credit apps stay in your lender portals; OEM claims are still submitted in the OEM’s portal.
- TalonCustomers, units, parts and service history come over. Credit apps stay in your lender portals; OEM claims are still submitted in the OEM’s portal.
- BlackpurlYour deals and service history come over. Credit apps still go through your lender portals (RouteOne, Dealertrack).
- DP360Dealer Performance 360: your customers, leads and their notes and tasks come over, so your team picks up where it left off.
- eLeadsYour customers, leads and their notes and tasks come over, so your team picks up where it left off.
- Traffic Log ProYour customers, leads and their notes and tasks come over, so your team picks up where it left off.
- VinSolutionsFor auto stores: your customers, leads and their notes and tasks come over from your CRM export.
- SpreadsheetsSend us the files you have. We match the columns together, even if every tab looks different.
Your data
Your data stays yours.
- We never sell, rent or trade your data or your customers’ data.
- We don’t hand it to lenders, manufacturers, distributors or other dealers for their own use.
- Export it any time. If you leave, you get a full export for free.
- Two-factor sign-in is there for every person on your team.
The details are in our data agreement and terms.
Who we are
Built on a dealership floor.
DealerRev is built by auto and powersports dealers, and by people who love building software. We know the missed calls, the busy counter and the callbacks that slip through.
We only say a feature is live when it is. See what’s live
Based in Kalispell, Montana
Questions
Straight answers.
Can I keep my DMS and use DealerRev just as my CRM?
Yes. Your customers and units come over from your DMS export, and your team works its follow-up, texts, calls and quotes in DealerRev while your DMS keeps the deals, service and parts. DealerRev does not sync with your DMS live, so we set up how your customer list stays current with you. You can start with just service or just parts the same way, and turn on more departments whenever you want.
Can DealerRev replace my DMS?
If you want it to. For most independent and multi-line stores, DealerRev runs the whole store, including warranty claims and parts orders to WPS, Parts Unlimited and Tucker. Credit apps still go through your lender portals (RouteOne, Dealertrack). OEM warranty claims are still submitted in the OEM’s portal, and DealerRev tracks each one from there.
What does the AI do without me?
It writes drafts, sums up customer replies and grades conversations. The assistant answers questions and builds reports, and any change it prepares waits for your Approve. Nothing is sent to a customer without a person on your team reading it first.
What happens to my data if I leave?
It’s yours. Export it any time. For 30 days after you leave, we’ll give you a full export for free. Then we delete it and confirm in writing if you ask.
How long does it take to get started?
It depends on your data and your team. We’ll give you a date on the demo.
Is there a free trial?
Yes, 30 days with no credit card. We check that you’re a dealership first. Most stores start with a demo.
Something else?Email our team
See it with your own store in mind.
A real person walks you through it. Bring your toughest follow-up problem.
Fire on all cylinders.